Reach your neighbours when they finally put the phone down.
Maple is a free, take-home local magazine placed in clinic waiting rooms — where people sit for 20+ minutes with time to read. Every issue is also online, and every ad comes with a free year of Platinum print membership.
Canada's movement guidelines recommend 3 hours or less of recreational screen time a day — and fewer adults are meeting it. Maple gives every waiting room a better option than the phone.
Twenty minutes of attention no scroll-past ad can buy.
Patients arrive early, wait, and look for something to do. A printed page, read in that moment, gets read closely — and goes home with them.
Good for readers. Good for clinics. Good for your business.
Free, local, theirs to keep
Neighbourhood stories, things to do this season, puzzles and real local coupons. They take their copy home — or scan to finish an article online.
A free rack we restock
Take-home copies mean no worn, shared magazines. Each issue includes a page for the clinic's own news — hours, flu-shot dates, new services.
Neighbours with time to read
One edition per region, so your ad reaches people near you. Numbered coupons and QR codes show you what it brought in.
Your ad runs in print and online — one price.
Every issue is published the same day as an online magazine. Readers who prefer not to handle paper read it there, and anyone can scan to finish a story at home.
- ✓Your print ad repeats on matching article pages, with a click-through link
- ✓Listing in the online local directory
- ✓Quarterly report: QR scans, coupon redemptions, online clicks
- ✓No pop-ups or autoplay video — a calm read, true to the screen-break idea
A 32-page quarterly people actually want to pick up.
At least 60% editorial, every piece readable in one wait. Ads sit beside content people choose to read.
Local feature
A business, a person, a place in your town.
This season
Events, markets, trails and family outings by town.
Feel-good health
Practical, everyday wellness — never medical advice.
Getting care locally
Walk-in, after-hours and pharmacy options near you.
Local savings
Numbered coupons from neighbourhood businesses.
Puzzles + kids' corner
Crossword, word search and colouring.
Launch pricing for founding advertisers.
Per regional edition of 10,000 copies — a full page works out to about 10¢ per copy. Launch rates are locked for founding advertisers who book four issues.
| Placement | Size | Launch rate | Standard |
|---|---|---|---|
| Back cover | Full page | $1,795 | $2,495 |
| Inside front / back cover | Full page | $1,395 | $1,895 |
| Sponsored feature | 2-page spread, labelled | $1,495 | $1,995 |
| Full page | 8.5 × 11 in | $995 | $1,395 |
| Half page | Horizontal or vertical | $595 | $795 |
| Quarter page | — | $345 | $475 |
| Business card | 3.5 × 2 in, local directory | $195 | $245 |
- ✓ Free 12-month Platinum print membership (30% off)
- ✓ Same ad in the online edition
- ✓ Numbered coupon or QR code + results report
- ✓ Design included, quarter page and up
- 15% off when you book four issues up front
- 10% off for Community Coupon Book partners
- All prices plus 13% HST
Where Maple is going
Launch · Durham + Quinte
Two regional editions, 10,000 copies each, in clinics across both regions.
Grow · add Hamilton
Up to 25,000 copies and a growing online readership.
Scale · Toronto editions
40,000+ copies toward a network of 1,500 clinics.
We publish confirmed clinic counts and copies printed before every issue. Network figures are goals, not guarantees.
Our content standards
Clinics trust us with their waiting rooms, so every ad is reviewed before it's booked.
- No prescription-drug, tobacco, vaping, cannabis, alcohol or gambling ads
- No health claims an advertiser can't support
- No physician names, testimonials or endorsements
- Sponsored content always labelled
Be a founding advertiser in issue 01.
Launch space is limited. Tell us about your business and we'll send the media kit and a proof timeline within one business day.
Sources: Canadian 24-Hour Movement Guidelines for Adults (CSEP); Statistics Canada, Health Reports, May 2024; MNI Targeted Media; Canada Post / True Impact, "A Bias for Action", 2015; Delgado et al., Educational Research Review, 2018. Launch figures are planned and will be confirmed before print.